Weekly Reading: Chapter 13 Kuratko
The section that stood out to me the most was when the explanation
of the SWOT analysis. I have seen the SWOT analysis before, however this
chapter does a good job in explaining it in more detail. I also thought it was interesting
to see the research results of the value of strategic planning in entrepreneurial
firms. One part of the reading that was confusing was strategic positioning. I
think an example would have clarified it more. Two questions I would ask the
author would be, “How do you know when it is more profitable to drop an enterprise,
during the declining stage?” and “How do you make the transition from
entrepreneurial to managerial easier?”
The chapter went well with my previous knowledge from my other classes.
The only thing I would change is adding more real life examples.
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